SEO Tips and Tricks to get Optimized Search result

Search engine optimization can seem complicated, but even beginners can utilize simple SEO tips and tricks to increase page rankings on search engine result pages.
  1. Research Keywords and Competitors – Keyword research is essential to understanding your site’s SEO and your competitors’, but luckily, you do not have to be an SEO Expert to know which keywords to use.
  2. Use Keywords in the Most Important Parts of a Page – Known as on-page SEO, optimizing specific parts of your webpage is key to boosting your page rankings. Focus on enhancing your on-page SEO for page elements including:
    1. Page title
    2. Meta description
    3. URL
    4. H1, H2, H3, etc. tags
    5. Text to links to pages within your site
  3. Automate Social Media PostsAutomation is another way SEO experts make their lives easier. For social media, they frequently schedule posts in advance to continue to be on their followers’ radar and keep up with engagement.
  4. Monitor Performance with an SEO Analytics Platform - SEO analytics platform can keep track of your marketing plan’s current performance and outcomes.A free yet comprehensive SEO analytics platform even beginners can use is Google Analytics. This tool breaks down features into categories like Behavior and Acquisition to understand where your traffic is coming from, the amount of traffic you’re receiving and which of your pages are the most popular.
  5. Check the Number of Outside Sites Linking to Your Pages - Your external links are a big factor in whether your pages rank on the first page of Google or hidden under your competitors’ search results. Naturally, pages that are linked the most by outside sites are likely to be viewed by search engines as the most relevant and important.
  6. Contact Influencers to Promote Content or Products-Companies big and small can participate in one of the most hyped up forms of inbound marketing influencer marketing. Using influencers who already earned the trust or respect of thousands or millions of followers to promote products and services can be effective for companies that want to expand their reach.
  7. Create Custom Content, Shareable Images-The right images make your inbound marketing content shareworthy, increasing your follower numbers on social media and the amount of external links to your site. But you don’t have to be a graphic designer to get your followers to share your content.
  8. Utilize Alt Text for Keyword Optimization-As a best practice for SEO, insert your keywords in the alt text portion of your webpage. Not only is this another way to increase your SEO, you help people who may be visually impaired and use screen readers understand the contents of the page by describing your site through keywords.

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